🗺 **Bessemer: How Four AI Founders Cracked the AI Pricing Puzzle**

Bessemer's latest Atlas breakdown says **2026 is the first year most AI companies face renewal at scale** — and pricing built on promises doesn't survive it.
• Recall.ai charges by infrastructure consumed, Graph AI by workflow automated, Ada by conversations purchased — each ties revenue to something customers can verify themselves.
• Strella chose seat-based pricing over per-interview fees since AI costs _"pale in comparison"_ to human research costs, prioritizing adoption over margin.
• Bessemer's framework: pricing power comes down to customer value, fungibility (defensibility), and delivery economics — **hard ROI commands premium pricing, soft ROI compresses it**.

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