**Amazon just confirmed that Prime Big Deal Days (unofficially dubbed October Prime Day 2026) is happening from October 6 to 7.** The [Prime member-exclusive](https://www.nbcnews.com/select/shopping/amazon-prime-benefits-cost-ncna1269672) sale gives shoppers 48 hours to stock up on household essentials and fall and winter staples, as well as get a head start on holiday shopping before popular items sell out.

[https://www.nbcnews.com/select/shopping/october-prime-day-dates-2026-rcna597737](https://www.nbcnews.com/select/shopping/october-prime-day-dates-2026-rcna597737)