**Marketing Strategist** (Hybrid — Baghdad) ather agency --- About Us We build and scale impactful digital products and mobile applications across fintech (**Salfa**), community-driven platforms (**Ishtirili Ishtirlik**), service marketplaces, and healthcare solutions. We are expanding our internal team to transform product ideas into scalable growth systems. --- About The Role We are seeking a strategic, business-oriented **Marketing Strategist** to lead growth planning and campaign execution across our portfolio. > **Note:** This is not a standard social media posting role. We need someone who understands user psychology, app growth, positioning, and conversion funnels to turn product goals into measurable marketing success. --- Key Responsibilities * **Strategy & Growth:** Build marketing, launch, and retention strategies for mobile apps; define KPIs tied to business goals. * **Market Insights:** Analyze user behavior, competitor trends, and conversion funnels. * **Creative Direction:** Guide copywriters, designers, and video editors to ensure content aligns with brand positioning. * **Cross-Functional Collaboration:** Partner with operations and product teams to optimize CAC, acquisition, and engagement. * **Performance Analysis:** Track campaign performance and build scalable marketing workflows. --- Requirements * Proven experience in **marketing strategy, growth marketing, or brand strategy**. * Deep understanding of **mobile app marketing, consumer psychology, and user funnels (acquisition to retention)**. * Strong analytical skills with knowledge of metrics like **CAC, conversion rates, and engagement**. * Experience directing creative production workflows in fast-paced startup environments. Preferred Qualifications * Experience in fintech or app-based startups. * Familiarity with Meta Ads, TikTok campaigns, and influencer marketing. * **Bilingual:** Strong Arabic and English communication skills. --- Salary starting from 1,500,000 IQD How To Apply Please submit your **CV**, **Portfolio/Campaign Examples**, and **Case Studies** (if available) via our application form: **[Apply Here](**[https://forms.gle/2tE5W7AHwRHerzwp9](https://forms.gle/2tE5W7AHwRHerzwp9)**)**