**A $27 Instagram post turned into an 8-figure startup**
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Kale started with a simple idea: instead of paying major influencers huge fees, brands could pay everyday users for posting about products they already use. The first proof was just **$27** paid for an Instagram post about dog bandanas.
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Five years later, Kale has crossed **8 figures in annual revenue**, grown roughly **9,000% in 3 years**, and adds a new user every **90 seconds**. Its clients include Unilever, P&G, Nordstrom and DoorDash.
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Creators choose brand challenges inside the app and earn from a few dollars to several hundred per post depending on engagement. Kale says this content generates **20x the engagement** of traditional influencer posts.
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Kale's bet is that the next layer of influencer marketing belongs to thousands of small creators who look more like customers than celebrities.

 [@venture](https://t.me/venture)