**Agent Commerce Could Lift Shopping Frequency**

Mark Zuckerberg says his AI agent increased his Instacart orders from “twice a year” to “twice a week”, about **50x more often**, by making shopping easier.

That points to the larger? opportunity: reducing buying friction could **increase shopping frequency**, not just move existing purchases online.

As personal agents communicate with business agents, **$META**** could sit on both sides**. $AMZN and $MELI could benefit from more transactions through their platforms.

**** **[@venture](https://t.me/venture)