**** Reddit turns its communities into a bigger advertising business**

**Reddit** has launched new advertising products as it doubles down on what it calls its biggest advantage: real conversations between real people.

The company introduced **Shopping List Ads**, a new format that allows multiple brands to promote products around relevant discussions. It also launched AI-powered ad creation tools and a feature that lets brands use positive Reddit comments directly in advertisements.
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The timing is notable. Reddit's advertising business has already become a major growth engine, generating more than **$2 billion** over the last fiscal year.
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Ad revenue has climbed nearly **300%** in the past three years, rising from **$160 million** in Q1 2023 to **$624.7 million** in the latest quarter. Popular communities such as **r/AskReddit** and **r/mildlyinfuriating** attract **18 million** and **12 million** weekly visitors, respectively.
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As AI floods the internet with generated content, Reddit is betting that human conversations become more valuable, not less.

 [@venture](https://t.me/venture)