**TodayTix’s Pandemic Bet Paid Off**

Great Hill Partners **acquired a majority stake in TodayTix for $73 million** in May 2019. By the end of 2019, the theater-ticketing startup had reached **$100 million in annual revenue**. Its trajectory later led to **a sale to Ari Emanuel in 2025**.

The timing became difficult almost immediately. TodayTix **acquired U.K. competitor Encore Tickets in February 2020**, then live events stopped and customers demanded refunds. Great Hill and outside advisers arranged **additional debt and equity financing** to keep the company **solvent for the next 18 months**.

The bet depended on the **long-term potential of live events, technology, and marketplaces**. Founder Brian Fenty says Great Hill was **willing to keep investing despite the company losing money**, backing a founder-led strategy through the industry’s sharpest contraction.

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