**Senior User Acquisition Manager (Web)**
 MacPaw
 Remote 

**About the company:**
MacPaw is a software company, that develops and distributes software for macOS and iOS. 

**Requirements:**
- 5+ years of experience in paid acquisition/performance marketing, with 3+ years specifically in a B2C subscription or SaaS environment.
- Strong track record of driving paid customer acquisition for B2C desktop products, with a solid understanding of desktop-specific acquisition funnels and strict CAC/payback targets.
- Fluency in unit economics: CAC, LTV:CAC, payback periods, break-even ROAS, and contribution margin.
- Deep hands-on experience managing Google Ads (PMax, Demand Gen, Search) and Meta Ads.
- Expertise in media planning, forecasting, and dynamic budget reallocation based on real-time campaign performance.

**More about the vacancy and apply
[please, click here](https://zaichenkoteam.com/job/senior-user-acquisition-manager-web-macpaw/)

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