π Reddit turns its communities into a bigger advertising business
Reddit has launched new advertising products as it doubles down on what it calls its biggest advantage: real conversations between real people.
The company introduced Shopping List Ads, a new format that allows multiple brands to promote products around relevant discussions. It also launched AI-powered ad creation tools and a feature that lets brands use positive Reddit comments directly in advertisements.
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The timing is notable. Reddit's advertising business has already become a major growth engine, generating more than $2 billion over the last fiscal year.
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Ad revenue has climbed nearly 300% in the past three years, rising from $160 million in Q1 2023 to $624.7 million in the latest quarter. Popular communities such as r/AskReddit and r/mildlyinfuriating attract 18 million and 12 million weekly visitors, respectively.
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As AI floods the internet with generated content, Reddit is betting that human conversations become more valuable, not less.
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π Reddit turns its communities into a bigger advertising business Reddit has launched new advertisin
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