🔵 Senior User Acquisition Manager (Web)
▪️ MacPaw
▪️ Remote
About the company:
MacPaw is a software company, that develops and distributes software for macOS and iOS.
Requirements:
- 5+ years of experience in paid acquisition/performance marketing, with 3+ years specifically in a B2C subscription or SaaS environment.
- Strong track record of driving paid customer acquisition for B2C desktop products, with a solid understanding of desktop-specific acquisition funnels and strict CAC/payback targets.
- Fluency in unit economics: CAC, LTV:CAC, payback periods, break-even ROAS, and contribution margin.
- Deep hands-on experience managing Google Ads (PMax, Demand Gen, Search) and Meta Ads.
- Expertise in media planning, forecasting, and dynamic budget reallocation based on real-time campaign performance.
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🔵 Senior User Acquisition Manager (Web) ▪️ MacPaw ▪️ Remote About the company: MacPaw is a software co
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