EAT Ltd.

EAT Ltd., a company engaged in the manufacturing of packaged food products, launched an
advertising campaign to expand its market share. The campaign promoted its products as “100%
natural and completely risk-free for daily consumption.” However, internal reports available with
the company indicates that certain ingredients used in the products may pose health risks if
consumed excessively. Despite this knowledge, the company neither discloses such potential
adverse effects on the product packaging nor in its advertisements. Which of the following BRSR
principles is primarily violated in the above case?
a) Principle 1 “Ethics, Transparency and Accountability”.
b) Principle 6 “Protection and Restoration of Environment”.
C) Principle 4 “Respect for Stakeholders’ Interests and Responsiveness”.
D) Principle 9 “Provide Value to the Consumers in a Responsible Manner”