⭐️ Senior User Acquisition Manager (Web) at MacPaw (CleanMyMac) ✏️ Що робити? – Take full end-to-end o

⭐️ Senior User Acquisition Manager (Web) at MacPaw (CleanMyMac)

✏️ Що робити?
– Take full end-to-end ownership of driving new paid user growth at efficient CAC and target payback metrics.
– Build quarterly media-mix plans and allocate monthly budgets across digital acquisition platforms.
– Own the hands-on management and optimization of campaigns across Google Ads (PMax, Demand Gen, Search) and Meta Ads, leveraging automated and value-based bidding.
– Formulate hypotheses, design testing protocols, define success criteria, and deliver go/no-go decisions for new paid acquisition channels.
– Lead the creative strategy by running structured testing frameworks and briefing in-house copywriters and designers for high-velocity ad creative production.
– Design holdout and incrementality tests to evaluate true channel performance beyond standard attribution.
– Maintain data-tracking integrity, setting up advanced conversion signals (enhanced conversions, CAPI, Customer Match).
– Apply AI tools and automated workflows to streamline competitor monitoring, search query insights, and ad optimization.

📌 Що потрібно?
– 5+ years of experience in paid acquisition/performance marketing, with 3+ years specifically in a B2C subscription or SaaS environment.
– Strong track record of driving paid customer acquisition for B2C desktop products, with a solid understanding of desktop-specific acquisition funnels and strict CAC/payback targets.
– Fluency in unit economics: CAC, LTV:CAC, payback periods, break-even ROAS, and contribution margin.
– Deep hands-on experience managing Google Ads (PMax, Demand Gen, Search) and Meta Ads.
– Expertise in media planning, forecasting, and dynamic budget reallocation based on real-time campaign performance.
– Proven ability to run structured creative testing and collaborate effectively with creative production teams.
– Proficiency in advanced measurement, including incrementality/holdout testing.
– Technical comfort with clean data tracking, signal setup, and conversion APIs.
– High level of autonomy and a self-driven, analytical mindset.
– Practical experience applying AI tools and automations in daily performance marketing workflows.
– Strong written and spoken English (B2+).
➕ As a plus:
– Experience launching and validating new paid channels from scratch (test design, budget allocation, go/no-go decisions).
– Hands-on experience with DSP platforms and Microsoft/Bing Ads.
– Experience testing emerging ad formats (e.g., ChatGPT Ads).
– Experience optimizing B2C web-to-desktop-app acquisition funnels.

📩 Куди писати?
– Please apply here.