🥳 Reddit’s Search Collapse
The collapse of Reddit will be studied.
After earnings, its stock fell 30% in one day and 44% in two weeks.
On the call, its CEO said AI is killing Google search. Users now get answers from AI Mode instead of reaching Reddit through Google.
Google confirmed AI Mode is cannibalising search.
Reddit’s traffic may keep falling, but it is not alone. Millions of companies and publishers rely on search traffic. That is the risk of relying on one discovery funnel.
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🥳 Reddit’s Search Collapse The collapse of Reddit will be studied.
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