🎟️ TodayTix’s Pandemic Bet Paid Off Great Hill Partners acquired a majority stake in TodayTix for $73

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🎟️ TodayTix’s Pandemic Bet Paid Off

Great Hill Partners acquired a majority stake in TodayTix for $73 million in May 2019. By the end of 2019, the theater-ticketing startup had reached $100 million in annual revenue. Its trajectory later led to a sale to Ari Emanuel in 2025.

The timing became difficult almost immediately. TodayTix acquired U.K. competitor Encore Tickets in February 2020, then live events stopped and customers demanded refunds. Great Hill and outside advisers arranged additional debt and equity financing to keep the company solvent for the next 18 months.

The bet depended on the long-term potential of live events, technology, and marketplaces. Founder Brian Fenty says Great Hill was willing to keep investing despite the company losing money, backing a founder-led strategy through the industry’s sharpest contraction.

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