Amazon just confirmed that Prime Big Deal Days (unofficially dubbed October Prime Day 2026) is happening from October 6 to 7. The Prime member-exclusive sale gives shoppers 48 hours to stock up on household essentials and fall and winter staples, as well as get a head start on holiday shopping before popular items sell out.
https://www.nbcnews.com/select/shopping/october-prime-day-dates-2026-rcna597737